featured badges for saturday 10/17/2009

LEGO "50" Badge Set
...A concept we designed to commemorate the 50th Birthday of the Lego Brick in 2008. A simple idea of a set of six button badges created especially and packaged to echo the iconic shape of the original 2x3 Lego Brick. We submitted the concept to head of marketing at Lego UK as a potential promotional piece. They were particularly well received by Lego who actually received a couple of sets but revealed unfortunately they already had their agency working on all their planned celebratory activities for the year...
By Effektive, Graphic Design & Communication